From the luxury houses of Bond Street and the antique dealers of Hatton Garden to the independent designers of Clerkenwell and the bold statement makers of Seven Dials, London's jewellery scene is one of the most diverse and exciting in the world. This guide covers every significant jeweller, by area and by style.
Boodles is the pre-eminent British fine jewellery house — a family-owned business that has been making jewellery in the UK since 1798 and that remains independent while comparable heritage houses have been acquired by international conglomerates. The designs are quintessentially British in their restraint and quality: exceptional stones, impeccable settings, and a consistent aesthetic that emphasises craftsmanship over showmanship. The Bond Street showroom is the flagship; the Sloane Street location is smaller but equally well-appointed. Boodles is particularly strong for diamond jewellery, coloured gemstones, and the kind of classic pieces that are designed to last a lifetime.
Deakin and Francis
Address: Piccadilly Arcade, 203 Piccadilly, W1J 9EL
Nearest tube: Piccadilly Circus or Green Park
Established in 1786, Deakin and Francis is one of the oldest surviving British jewellery houses and one of the most distinctive. The speciality is cufflinks — Deakin and Francis claims to be the world's oldest cufflink maker, and the range is extraordinary — alongside signet rings, women's jewellery, and luxury accessories. The workshop produces pieces using recycled materials and Kimberley Process-certified diamonds, making this a rare luxury house that takes sustainability seriously without making it the primary selling point. The Piccadilly Arcade shop is a pleasure to visit regardless of whether you intend to buy.
Annoushka
Address: Multiple boutiques including Belgravia and online
Nearest tube: Varies by location
Founded in 2009 by Annoushka Ducas, formerly co-founder of Links of London, this independent British house is known for playful charm jewellery crafted from solid gold and precious gemstones. The signature pieces — including delicate ear charms designed to be worn in multiple piercings and collected over time — have attracted a loyal following that includes many of the most stylish women in Britain. More than 70% of the collection is made from recycled gold, certified by the Responsible Jewellery Council. The jewellery sits at the upper end of the accessible luxury category — investment pieces rather than fashion, but wearable every day.
Hatton Garden: The Antique and Bespoke Quarter
Hatton Garden in Clerkenwell has been the centre of London's diamond and antique jewellery trade since the late nineteenth century. The street and its surrounding lanes contain over three hundred jewellery businesses — from the largest diamond merchants to the smallest single-person workshops — making it the most concentrated jewellery destination in Europe and one of the most significant in the world.
What to Find in Hatton Garden
The range in Hatton Garden is exceptional. On the street level, jewellery shops of all sizes display finished pieces ranging from affordable silver and semi-precious stone jewellery to significant diamonds and coloured gemstones. Above and behind the shops, in workshops and offices that visitors rarely see, are the dealers, cutters, setters, and polishers who constitute the actual working infrastructure of the London jewellery industry.
For buyers, Hatton Garden is particularly strong in three categories: antique and vintage jewellery (particularly Victorian, Art Nouveau, Art Deco, and mid-twentieth century pieces), diamond engagement rings (the concentration of diamond dealers means that prices here are often significantly lower than in West End retail settings for equivalent stones), and bespoke and custom work (many of the workshops in the area will take commissions for original pieces, working with the customer's own design or developing a design in consultation).
Key Shops
EC One (41 Exmouth Market, EC1R 4QL) — Technically on Exmouth Market rather than in Hatton Garden itself, but part of the Clerkenwell jewellery world and one of the best independent jewellery retailers in London. EC One has been operating since the 1990s and stocks a broad, genuinely varied range of designers — established names and new talent — alongside bespoke work made in its own workshop. The annual Unsigned jewellery awards, which EC One runs to discover emerging talent, have identified some of the most interesting young makers working in Britain. The ethical sourcing policy is comprehensive and clearly communicated. This is one of the best places in London to buy original contemporary jewellery at a range of price points.
Berganza (80 Chancery Lane, WC2A 1DD) — One of London's best antique jewellery dealers, with a stock that concentrates on the Georgian, Victorian, Edwardian, and Art Deco periods. The pieces are well authenticated and priced with knowledge of the current market; the staff are expert and helpful to buyers who are new to antique jewellery. Good for engagement rings with history, for Victorian mourning jewellery (a category that has seen significant collector interest in recent years), and for Art Deco geometric pieces.
Independent Designers: London's New Jewellery Wave
The most exciting area of London's jewellery scene in 2026 is its community of independent designers — makers working in their own workshops, selling directly to customers, and producing work that has a genuine design identity rather than following trends set elsewhere. Many of these designers have built their reputations through social media, through stockists like EC One, and through the growing appetite for jewellery that is both original and ethically made.
Alex Monroe
Address: 16 Hays Galleria, London Bridge, SE1 2HB; also Covent Garden
Nearest tube: London Bridge
Alex Monroe is one of the most distinctive and beloved independent jewellers in Britain — a designer who has built a substantial following on the strength of nature-inspired pieces that combine English eccentricity with real craft. The famous golden bumble bee pendant, which became something of a cultural touchstone in the 2010s, is still in production and still selling; the range around it has expanded to include birds, botanicals, insects, and garden imagery rendered in gold and silver with a warmth and approachability that fine jewellery often lacks. Every piece is handmade in Monroe's Bermondsey workshop. The London Bridge boutique is the main retail space; the Covent Garden shop is smaller but equally well-stocked.
Maya Magal
Address: 33 Camden Passage, N1 8EA (Islington); also Notting Hill and Coal Drops Yard, King's Cross
Nearest tube: Angel (Islington)
Maya Magal trained at Central Saint Martins and founded her jewellery label on the principle that beautifully designed minimalist jewellery should be accessible rather than exclusively luxury. The pieces — clean geometric forms in gold and silver, occasional use of semi-precious stones — have attracted celebrity customers including Alexa Chung and have been featured consistently in the fashion press, but the prices remain genuinely accessible for the quality. The Islington shop on Camden Passage is the most atmospheric of the three locations, surrounded by the antique dealers and vintage sellers of the passage.
The Great Frog
Address: 10 Ganton Street, W1F 7QP (Carnaby, Soho)
Nearest tube: Oxford Circus
Established in 1972, The Great Frog occupies a unique position in London's jewellery scene — an independent house with a genuine rock and roll heritage (Lemmy from Motörhead and members of Led Zeppelin were among its original customers in the 1970s) and a contemporary following that includes Harry Styles, among many others, as confirmed wearers. The aesthetic is skulls, snakes, daggers, and gothic imagery executed in fine gold and silver — the design language of heavy metal and biker culture made into genuinely excellent jewellery. More wearable than it sounds, and entirely original. The Ganton Street shop is small and worth visiting even if you are not buying, simply as an example of what a focused, confident independent jewellery house looks like.
Tatty Devine
Address: 44 Monmouth Street, WC2H 9EP (Seven Dials, Covent Garden); also Brick Lane
Nearest tube: Covent Garden or Leicester Square
Tatty Devine is the jewellery label that has made acrylic its own — bold, colourful, unashamedly statement pieces that take the tradition of pop art and apply it to accessories. The aesthetic is very specifically not for everyone, which is precisely the point: Tatty Devine jewellery is jewellery as self-expression rather than jewellery as investment or status marker, and the customer who responds to it typically responds very strongly. Custom name necklaces, oversized geometric earrings, and collaborations with artists and cultural institutions are a consistent feature of the range. The Monmouth Street shop is the main location; the Brick Lane shop serves the east London market with slightly different emphasis.
Jessica de Lotz
Address: 67 Fortress Road, NW5 1AG (Kentish Town)
Nearest tube: Kentish Town (Northern line)
Jessica de Lotz's Kentish Town shop is one of the most charming and eccentric jewellery destinations in London — a curiosity cabinet of vintage-inspired pieces featuring wax seals, stamps, antique imagery, and ornate metalwork that creates a distinctive aesthetic hovering between Victorian and contemporary. The pieces have an antiquey, cabinet-of-curiosities quality that is entirely deliberate and entirely consistent across the range. The shop itself is worth visiting for the atmosphere alone; the jewellery is good value for the craft involved.
Solange Azagury-Partridge
Address: 187 Westbourne Grove, W11 2SB (Bayswater/Notting Hill border)
Nearest tube: Notting Hill Gate
Solange Azagury-Partridge is one of the most significant independent jewellery designers working in Britain — a designer whose work is represented in the permanent collection of the Victoria and Albert Museum and whose pieces have been collected by a remarkable range of cultural figures over a thirty-year career. The aesthetic is bold, sometimes surreal, and consistently original: celestial imagery, occult references, unusual stone combinations, and a confident rejection of conventional fine jewellery restraint. The Westbourne Grove boutique is the place to see the full range; prices are at the top end of the independent designer market, reflecting the exceptional quality of materials and making.
WeAreArrow
Address: Columbia Road area, E2
Nearest tube/rail: Bethnal Green or Hoxton
A small, design-forward independent based in east London, WeAreArrow produces nature-inspired pieces — often drawing on organic forms, natural textures, and plant imagery — that sit at the more accessible end of the contemporary fine jewellery market. Good for gifts and for original pieces at prices that feel fair for the quality. Worth visiting on Columbia Road flower market Sundays when the whole area is at its most atmospheric.
Tessa Metcalfe Jewellery
Address: Clerkenwell, EC1 (appointment only)
Nearest tube: Farringdon
Tessa Metcalfe creates unique pieces by casting animal remains — shed feathers, bones, wings — in precious metals, producing jewellery that is simultaneously delicate and slightly uncanny. The technique is original and the results are genuinely beautiful; the pieces have a quality of preserved natural history that makes them unlike anything else available in London. Visits are by appointment only, which means a conversation about what you are looking for before you arrive — this is bespoke jewellery shopping at its most personal.
Vintage and Antique Jewellery
Beyond Hatton Garden and Berganza, vintage and antique jewellery is available across London's market network. Camden Passage in Islington has a particularly strong concentration of vintage jewellery dealers; the covered arcade and the market stalls on Wednesday and Saturday mornings bring together specialists in everything from Art Deco platinum and diamond pieces to 1970s statement silver. Portobello Road on Saturday mornings includes several good jewellery dealers in the antiques section near Notting Hill Gate. Bermondsey on Friday mornings — the serious trade market — occasionally yields exceptional pieces at prices significantly below what the same items would command in a retail setting.
Practical Guide to Jewellery Shopping in London
Authenticity and hallmarking: All gold and silver jewellery sold in the UK must carry an assay office hallmark confirming the metal content, the maker, and the assay office. When buying vintage or antique jewellery, ask to see and understand the hallmarks — they provide important information about age, origin, and metal content.
Ethical sourcing: If ethical sourcing matters to you, ask specifically — the Responsible Jewellery Council certification, the Kimberley Process certificate for diamonds, and recycled metal certifications are all worth understanding. EC One, Annoushka, Deakin and Francis, and Alex Monroe are among the London jewellers with clearly communicated ethical sourcing policies.
VAT: Jewellery in the UK is subject to 20% VAT. Non-UK residents may be eligible to claim VAT back on purchases above a certain threshold — ask in-store for details.
Insurance: Any significant jewellery purchase should be added to a home contents or specialist jewellery insurance policy. Ask the seller for a written valuation at the time of purchase — most retailers will provide this with significant purchases.
